Karen and Claire on Set
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July 13, 2020 In the Community WCU News Maria McCaffrey

Workers Credit Union wins prestigious award for television commercial series

Credit Union National Association (CUNA) recently named Workers Credit Union a Diamond Award Winner for Workers’ Claire and Karen television commercial series.

The CUNA Diamond Awards are the most prestigious awards in the credit union industry and recognize exceptional efforts in credit union marketing and business development. This year’s awards competition received a record-high 1,295 entries in 35 categories, including logos, branding, advertising, and more.

“It is an honor to be named a Diamond Award Winner and to be recognized as the best-of-the-best against so many competitors from across the country” said Doug Petersen, president and CEO of Workers Credit Union. “I’m so pleased with the attention the Claire and Karen campaign brought to Workers and thank the marketing team and our marketing agency for their efforts.”

The Claire and Karen television commercial series focused on using relatable humor to draw attention to the Workers brand and services. It was featured across Massachusetts on various television networks, digital platforms like YouTube, and in movie theatres.