Workers Credit Union proudly announced its success as a 2023 Diamond Award winner from the Credit Union National Association (CUNA) in three categories. The credit union earned the top recognition of Category’s Best in Social Media and won two other awards in Digital Advertising and Video Non-Commercial – Single.
The CUNA Diamond Awards, representing the pinnacle of credit union marketing and business development, honor credit unions in 35 categories, ranging from direct mail to website marketing to video and radio commercials to social media. This is the fourth consecutive year that Workers Credit Union has received a CUNA Diamond Award.
These recognitions reflect Workers Credit Union’s commitment to innovative marketing strategies and highlight its Jump and Flex Rate Certificate of Deposit (CD) campaigns. The high-interest rate CDs, which launched in September 2022 to respond to the rising inflation rates, put member needs first with built-in flexibility. The CD campaign earned the credit union Category's Best in Social Media and the Diamond award in Digital Advertising, demonstrating the successful integration of engaging social media content and impactful digital advertising.
“Workers Credit Union is dedicated to improving member’s financial wellness by offering products and services that help them achieve their dreams at any life stage,” says Caroline Santangelo, Senior Vice President of Marketing and Product Performance at Workers Credit Union. “I’m so proud that the marketing and creative work we’re doing in support of that continues to be recognized on a national stage year after year.”
Workers Credit Union has extended its "Achieve Your Dreams" campaign to the business community. The credit union's team and agencies created a video featuring Rob, the owner of Rob's Dyno Services, a Massachusetts-based motorcycle repair shop, which earned the Diamond award in Video Non-Commercial – Single.
This year’s Diamond Awards competition received 1,246 entries – 91 credit unions won Category’s Best Awards and 244 won Diamond Awards. In total, 159 credit unions received awards.
“The Diamond Awards showcase the best of the best in credit union marketing and business development initiatives,” said Marella Nardotti, Diamond Awards chair and chief marketing officer at NextMark Credit Union. “They recognize innovation and creativity, while tying in impact on organizational profitability, growth, and brand awareness.”
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