Workers Wins 11 National Marketing Awards
Workers Credit Union has announced it is a 2022 Credit Union National Association (CUNA) Diamond Award winner in 11 categories. The credit union earned the top recognition of Category’s Best in both the Financial Education and Social Media category and received a CUNA Diamond award in nine other categories: Complete Campaign, Ongoing Event, Annual Report, Content Marketing, Brand Awareness, Video Non-Commercial Series, Point of Sale, Digital Advertising, and Business Development. The CUNA Diamond Awards are the most prestigious awards in the credit union industry and recognize exceptional efforts in credit union marketing and business development.
The awards reflect Workers Credit Union’s commitment, effort and success in improving the daily lives of members through its Workers Way™ program. The Workers Way™ is a financial wellness program that provides personalized, judgement-free, financial education and coaching to all Workers Credit Union members. Certified Workers Way financial coaches meet with members one-on-one to help them achieve their financial goals at any life stage.
“The Workers Way™ is the cornerstone of everything we do to improve the lives of our members,” said Caroline Santangelo, Vice President of marketing at Workers Credit Union. “We’re honored to give voice to real members sharing stories of overcoming real challenges who inspire others to start on their own path to financial wellness.”
A five-person team promoted the program through a multi-channel campaign committed to authentic storytelling. Through impactful first-person accounts, Workers Credit Union enabled a conversation about financial wellness that is too often covered in shame and stigma. For example, Sean and Edward, were about to lose their home before partnering with a Workers Way financial coach who helped them turn things around; Julia, a single mother who couldn’t manage to meet her monthly expenses, now can support her family using the skills she learned with a coach; and Garrett, a graduating college student partnered with a coach to start his own financial journey on the right path.
This year’s CUNA Diamond awards competition received 1,195 entries in 35 categories, including brand campaigns, crisis management, and more.
Diamond Awards are the gold standard of achievement in credit union marketing and business development,” said Marella Nardotti, chair, Diamond Awards. “Inventiveness in effectively achieving and exceeding objectives is what these awards honor.”
This is the third consecutive year the Workers Credit Union has been a CUNA Diamond. Previously, the credit union was recognized in the financial education category for the PlanIt app and in television campaign category (2020).
To learn more about The Workers Way™, visit www.wcu.com.
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